“Our whole focus right now is in how we can support artists and give them a broader stage to engage with an audience and with each other,” CEO Jim Lucchese tells Rolling Stone, in response to questions about how the team will monetize the new projects, now that Sofar is not able to sell tickets to live shows.Īlthough Sofar’s business model has sparked controversy in the past - naysayers have scolded the company for paying its artists low rates while raising millions from investors - the startup benefits a group of people who have been hit uniquely hard by the current health crisis: fledgling new artists. These developments are aimed at giving artists a much-needed sense of community. In the coming weeks, Sofar’s artists can expect a rollout of online meetup opportunities, webinars, and educational sessions in partnership with Berklee College of Music. In a statement, Sofar noted that it is also launching online “listening rooms,” which will feature livestreaming performances, video premieres, and conversations with musicians around the world, as well as creating a global and local resource directory for its community of musicians. On Wednesday morning, Sofar Sounds said it will pay artists for canceled gigs and work to reschedule them, as well as introduce a Global Artist Fund with an initial goal of $250,000, joining a number of other other music companies pledging money toward live-music relief. The company is now moving forward with a plan to pay those artists for the gigs they lost out on. Earlier this month, Sofar Sounds, a startup that stages around 10,000 intimate concerts a year across 400 cities, had no choice but to suspend all its shows due to the coronavirus pandemic - a decision that immediately impacted more than 2,000 artists in six continents.
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